U.S. Registries – Linking buyers and sellers across North America

Category: Small Business Tips

Sometimes its the little stuff!

Success in big or small businesses depends on several factors that work together in a seamless manner. However, it is important to note that what works for large enterprises, may not necessarily apply to small businesses. Here are some valuable tips that act as treasures for the success of small businesses.

Excellent customer service

If you operate a small business, success takes more than offering great products because even if they were the best in the market, without great customer service, then it is all in vain. You should employ customer service tactics that touch lives in a special way, to the extent that you create memorable experiences. Community projects provide a great avenue to touch lives, and this enhances public outlook as part of excellent customer service.

Loyalty programs

As a small business operator, you might not need to do a lot to attract new clients in some instances. The biggest challenge is how to retain them when they become loyal customers. Loyalty programs that suit your business and your customers are an excellent way to achieve this, and this is a strategy that large firms use as well to achieve success in business. Therefore, probability of customer retention is greater with relevant loyalty programs.

Unique experiences

Price is a major factor when it comes to success in business, but small businesses lack the muscle to compete with larger ones in this aspect, as they try to either match or beat prices that large companies offer. The trick, in this case, is for small businesses to provide alternative experiences that are unique in comparison to price. That sets small enterprises apart and causes them to succeed.

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Small Business Tips and Tricks: Leverage the Gig Economy for your IT Needs

Freelancer

The gig economy is most often associated with lower skilled work, such as the omnipresent ride service drivers. However, as the culture around gig work evolves and the number of opportunities rises, increasingly talented and skilled workers are seeking short-term positions, including in the IT space.

The key to finding the right employees for your business is in taking a close look at your own business’ data, and matching it with the skills and needs of IT gig workers.

Here are three key facts about the gig economy, and how businesses can leverage the increasing number of IT workers who prefer temporary work:

  • 53 million Americans work as freelancers. And that number continues to grow. That means businesses can turn their attention to finding the best employee for the job, even if that person interviews and works entirely from home. The IT field has many unique opportunities for telecommunication rather than on-site work, which opens up businesses to a vast pool of potential temporary workers, depending on the project.
  • IT departments can save around 30% on payroll costs with temporary hires. While this requires some attention to detail with picking the right freelancers, the payoff is plainly large. As skilled IT professionals continue to turn to the gig economy as their primary income source, it is increasingly tenable to plan projects around scaling active staff to the exact needs of the moment.
  • Not every IT job requires a permanent position. By predicting when a current high level of need is potentially going to taper off, using short-term subcontractors can save money and avoid the issue of having a large IT team with months of downtime.

By following these three small business tips and tricks, you can lower your IT overhead and focus on scaling your staff — and expenditures — based on the work at hand.

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Small Business Marketing Tips for Halloween

“Americans will spend $6.9 billion on Halloween costumes, decorations, and candy this year and many of those shoppers, who will spend on average about $74, will turn to pop-up Halloween shops.” ~ The National Retail Federation

Halloween is only a few short weeks away. As you can see, it’s full of money-making opportunities for businesses (yes, this includes your small business too). Of course, this requires you to do some marketing.

While the money you spend on Halloween marketing is tax-deductible, this doesn’t mean you need to spend a lot of money to make a lot of money. There are lots of great small business Halloween “tricks” you can use to ramp up your marketing while utilizing a small budget, including:

  • If you sell any products that people could use in their Halloween themed projects, now is the time to showcase these. If you have a few of these products that lend themselves well to a specific Halloween theme, create a package so you can offer them together at a discounted rate.
  • Encourage your customers to use social media to show you what they’re doing here as well.
  • Create a special hashtag for sharing your products and your customers’ creations.
  • Incorporate Halloween symbols in your marketing. Even a small pumpkin or Frankenstein on the special signs you hang around the office this month are enough to show off some Halloween spirit.

 

Many of these ideas are also quite easy to put into action. Hopefully, you can use some of them to collect revenue (instead of candy) this Halloween, making it a “spooktacular” one for your business.

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All Onboard! Onboarding for New Hire Retention

US Registries - HR Onboarding

US Registries – HR On-boarding

Recruiting and hiring the best talent is a rigorous, time-consuming process, and one that can be especially high-stakes when you are a small business in the midst of growing a strong workforce. And if your hiring decision is high-stakes, keeping your talent on-board is critical.

The Cost of Employee Turnover

Employee turnover carries a high cost, much of it hidden from the balance sheets but no less real. According to INC., the cost of losing an employee is roughly 150% of the employee’s annual salary. Some of these hidden losses include:

  • Lowered productivity
  • Overworked employees
  • Replacement hiring, recruiting and training costs

 

Why Onboarding is Important for New Hire Retention

According to Small Business Trends, onboarding is a “crucial development opportunity.”

  • It’s your chance to make a good first impression, establish expectations, and introduce the new hire to the company’s culture.
  • A well-structured, organized onboarding program will reassure, not scare away, your new hire.
  • Data from WaspBarCode affirms the importance of onboarding: new hires are “58 percent more likely to stay with the organization after three years” when a well-developed onboarding program is in place.

 

Tips to Keep Your New Hire Onboard

  • Have a written onboarding plan and revise it as your company grows and your culture matures.
  • Train your onboarders in the onboarding process so that they introduce the new hire to the company in a structured, organized manner.
  • Give new hires time to acclimate and learn their position, the company, and culture. Slow and steady wins the race!
  • Establish two-way communications. Give your new hire the opportunity to ask questions and clarify information.

A well-crafted  onboarding program provides the long-term benefits of consistent expectations and a cohesive workforce. To start crafting your onboarding program, you can download a Standard Operating Procedure template from North Carolina State University.

 

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Cost Saving Tips and Tricks for Small Businesses

Time to cut cost

Every business owner, especially small business owners, are looking for new ways to save more money, be more efficient, and ultimately as a result increase profits. Let’s explore some ways that small business owners can save more of their hard-earned money!

Get Rid of The Paper

Paperless offices are the way of the future. Thanks to an array of business technologies it is no longer imperative to have paper copies of everything. Document scanners allow businesses to share and send documents instantaneously and they save them on printing and storage costs while making the office a more efficient place overall. This also includes offering your customers electronic invoices.

Think About Leasing

When buying equipment for your office consider leasing it instead of purchasing it outright. Not only do you avoid spending a lot of money upfront for the equipment, but you also will save on maintenance and repair costs too since most lease agreements will also cover these expenses.

Collect Upfront

Collect a portion of cash upfront from the customers that you extend credit too. It doesn’t have to be a substantial percentage, but if you collect even say 25 percent upfront from your credit customers you minimize your risks, improve your overall cash flow, and save money in your collection efforts.

Payroll Debit Cards

Issuing payroll debit cards instead of cutting checks every pay period is a great way to save money on administrative costs since the expense of cutting checks is cut out, and you lower risk of fraud, which is a major benefit since according to the Association of Certified Fraud Examiners 60 percent of all fraud incidents within a business involve employees.

Get Listed!

Getting your business listed in online directories, like the North American Trade Registry,  is a great way to make your business more efficient in terms of drawing more customers organically without spending too many of your resources on marketing efforts. Using trade registries is also a great way to generate more sales leads!

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Gone Viral!

Old gone viral sign.

Old gone viral sign.

Video marketing and graphic animation, once a luxury reserved for big business, is an increasing necessity for small business, Graphic and video content engages customers and communicates your message better and faster than any other medium, according to the Rhode Island Small Business Journal (RISBJ). The reasons are simple: the human brain processes visual information 60,000 times faster than the written word while also engaging viewers on a “human level.” Recent statistics reported by Invisia corroborate the efficacy of video marketing, citing increases in conversion up to 80% on website landing pages and 20% or more on website home pages.

Before small businesses list in B2B Directories like the free US Registries, it is good business to have marketing plans in place, strategies for capitalizing on increases in incoming leads, and websites updated with engaging, informative information. Visit the US Registries website at: http://www.northamericantraderegistry.com.

Small business owners often state that graphic animation and video content isn’t apropos to their industry, according to RISBJ. But the medium’s power to engage, tell a story about products and services, and humanize your business is proven. A quick look at some of the websites listed on Forbes Best Small Companies In America, 2016 reveals how video content and graphic animation is utilized across industries to engage customers. From venture capital to manufacturing to consulting to banking to B2B, graphics and video tell the story and bring products and services to life.

Graphic Animation and Video Content: Use an Agency or Produce Yourself?

Most advertising and PR agencies offer high-quality, professional video and graphic animation services. While these services can take a large bite out of small business marketing budgets, 73% of businesses incorporating video into their marketing campaigns “report positive results to their ROI,” according to Invisia. Small Business Trends (SBT) recently reviewed Slidely Promo social video creation platform as an alternative for small businesses. In partnership with Getty Images, Slidely Promo lets businesses “create instant, stunning promotional videos for social platforms” for as little as $49 per month, according to SBT.

To learn more about inexpensive video and graphic animation using Slidely Promo, visit their website: https://slide.ly/prom

 

 

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