October 12, 2016
Video marketing and graphic animation, once a luxury reserved for big business, is an increasing necessity for small business, Graphic and video content engages customers and communicates your message better and faster than any other medium, according to the Rhode Island Small Business Journal (RISBJ). The reasons are simple: the human brain processes visual information 60,000 times faster than the written word while also engaging viewers on a “human level.” Recent statistics reported by Invisia corroborate the efficacy of video marketing, citing increases in conversion up to 80% on website landing pages and 20% or more on website home pages.
Before small businesses list in B2B Directories like the free US Registries, it is good business to have marketing plans in place, strategies for capitalizing on increases in incoming leads, and websites updated with engaging, informative information. Visit the US Registries website at: http://www.northamericantraderegistry.com.
Small business owners often state that graphic animation and video content isn’t apropos to their industry, according to RISBJ. But the medium’s power to engage, tell a story about products and services, and humanize your business is proven. A quick look at some of the websites listed on Forbes Best Small Companies In America, 2016 reveals how video content and graphic animation is utilized across industries to engage customers. From venture capital to manufacturing to consulting to banking to B2B, graphics and video tell the story and bring products and services to life.
Graphic Animation and Video Content: Use an Agency or Produce Yourself?
Most advertising and PR agencies offer high-quality, professional video and graphic animation services. While these services can take a large bite out of small business marketing budgets, 73% of businesses incorporating video into their marketing campaigns “report positive results to their ROI,” according to Invisia. Small Business Trends (SBT) recently reviewed Slidely Promo social video creation platform as an alternative for small businesses. In partnership with Getty Images, Slidely Promo lets businesses “create instant, stunning promotional videos for social platforms” for as little as $49 per month, according to SBT.
To learn more about inexpensive video and graphic animation using Slidely Promo, visit their website: https://slide.ly/prom