October 25, 2016
Small Business Marketing Tips for Halloween
“Americans will spend $6.9 billion on Halloween costumes, decorations, and candy this year and many of those shoppers, who will spend on average about $74, will turn to pop-up Halloween shops.” ~ The National Retail Federation
Halloween is only a few short weeks away. As you can see, it’s full of money-making opportunities for businesses (yes, this includes your small business too). Of course, this requires you to do some marketing.
While the money you spend on Halloween marketing is tax-deductible, this doesn’t mean you need to spend a lot of money to make a lot of money. There are lots of great small business Halloween “tricks” you can use to ramp up your marketing while utilizing a small budget, including:
- If you sell any products that people could use in their Halloween themed projects, now is the time to showcase these. If you have a few of these products that lend themselves well to a specific Halloween theme, create a package so you can offer them together at a discounted rate.
- Encourage your customers to use social media to show you what they’re doing here as well.
- Create a special hashtag for sharing your products and your customers’ creations.
- Incorporate Halloween symbols in your marketing. Even a small pumpkin or Frankenstein on the special signs you hang around the office this month are enough to show off some Halloween spirit.
Many of these ideas are also quite easy to put into action. Hopefully, you can use some of them to collect revenue (instead of candy) this Halloween, making it a “spooktacular” one for your business.